Footwear Sales – Why are They Still So High?
Footwear sales have still been hit pretty badly by the recession, many of the smaller companies even having to shut down and go into liquidation because of it, but they have been hardly hit at all compared to a lot of the other markets out there. Why is this though? Why hasn’t the sale of footwear plummeted as much as the sale of everything else?
One reason is that everyone still needs shoes. People may be able to live without a new television or that bucket of paint, but if they have holes at the tops of their shoes, they are more likely to buy a new pair than a flat screen telly. It is considered a necessity to have proper footwear in the western world and most people follow this status quo to a tee.
Another reason why footwear sales have not fallen as badly as the rest of the markets is because women still buy shoes. Unlike men, women have more of a tendency to impulse buy on clothes and make up and footwear that they want but think they need. They are more likely to spend a hundred dollars on a pair of heels than a man is likely to pay a fiver for a beer, stereotypes aside. Even some men have a tendency to lurk around shoe shops and find themselves unable to leave until they have a new pair of trainers or football boots, although this is usually done by women shoppers.
Another reason footwear sales have not fallen is because there are so many different types of shoes. One person rarely has every type of shoe there is to have, so what is stopping them- other than an empty wallet- to buying more? I mean, once you have a telly, you have one, but with shoes it is different.
So, maybe this is why footwear sales have not dropped that much or maybe it’s something out of this world. Either way, it seems footwear selling is the way to go.