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E.L.F Make Up

Posted by rafael on October 7, 2011 in Beauty

The word Elf in ELF make-up is stands for Eyes Lips Face make up which is a popular makeup brand from New York. This international cosmetics company was founded in 2004 by Joseph Shamah and Scott Vincent Borba. This duo was met in a party in 2002. The first one is a business student of New York University, and the second one is a veteran of a fashion industry. In this context it has to be mentioned that Scott Vincent Borba is one of founder of the Hard Candy Cosmetics group. The main concept of E.L.F make up was originated on their head when they saw a posh woman, who has A BMW, but bought cosmetics from a bargain store after bargaining a lot.

E.L.F Make Up

E.L.F Make Up

That’s why they planned to sold their products on $1, $2 and $5 price tags.   The E.L.F make-up has three consecutive brands of cosmetics that are E.L.F studios, E.L.F mineral and last but not at all the least E.L.F essential. The elf studio collection was made for the professional make artists and customer. Next the elf mineral range is the range of products those have mineral bases like mica, bismuth oxychloride, titanium dioxide, zinc oxide etc. this range of make up are very skin friendly and suitable for all kind of skin tone. They have an oil balancing properties that’s gives a flawless look. Lat on the list is ELF essentials which are made for regular uses and sold in very affordable prices. The company gives the freedom to his customer to assort their own makeup palate. Other than make up products this company makes bath and skin care products. They sold eyeliners, lipstick, lip glosses, blushes, bronzers, brushes mascara etc.  It was recognized that the make-up products made by this company are 100% cruelty free.

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